.persona-section {
    overflow: hidden;
    padding: 90px 24px 88px;
    background: #FFFFFF;
}
.persona-inner {
    width: 100%;
    max-width: 1100px;
    margin: 0 auto;
}
.persona-heading {
    margin-bottom: 52px;
    text-align: center;
}
.persona-heading h2 {
    margin: 0;
    color: #17171B;
    font-size: clamp(34px, 3.8vw, 48px);
    font-weight: 700;
    line-height: 1.35;
    letter-spacing: -1.8px;
    word-break: keep-all;
}
.persona-heading h2 strong {
    color: var(--brand-purple);
    font-weight: 700;
}
.persona-content {
    display: grid;
    grid-template-columns: 1.15fr 0.85fr;
    align-items: center;
    gap: 30px;
}
.persona-bubbles {
    display: flex;
    flex-direction: column;
    gap: 14px;
}
.persona-bubble {
    position: relative;
    display: flex;
    align-items: center;
    width: 100%;
    min-height: 110px;
    padding: 22px 38px;
}
.persona-bubble-bg {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: fill;
    pointer-events: none;
}
.persona-bubble-text {
    position: relative;
    z-index: 1;
    width: 100%;
}
.persona-bubble h3 {
    margin: 0 0 7px;
    color: var(--deep-purple);
    font-size: 21px;
    font-weight: 700;
    line-height: 1.35;
    letter-spacing: -0.7px;
    word-break: keep-all;
}
.persona-bubble p {
    margin: 0;
    color: #37343D;
    font-size: 17px;
    font-weight: 400;
    line-height: 1.5;
    letter-spacing: -0.4px;
    word-break: keep-all;
}
.persona-tire {
    display: flex;
    align-items: center;
    justify-content: center;
    min-width: 0;
}
.persona-tire img {
    width: 100%;
    max-width: 400px;
    height: auto;
    object-fit: contain;
}
.persona-bottom {
    margin-top: 72px;
    text-align: center;
}
.persona-bottom h2 {
    margin: 0;
    color: #17171B;
    font-size: clamp(34px, 3.8vw, 48px);
    font-weight: 700;
    line-height: 1.4;
    letter-spacing: -1.8px;
    word-break: keep-all;
}
.persona-bottom h2 strong {
    color: var(--brand-purple);
    font-weight: 700;
}
@media (max-width: 768px) {
    .persona-section {
        padding: 66px 16px 68px;
    }
    .persona-heading {
        margin-bottom: 38px;
    }
    .persona-heading h2 {
        font-size: 31px;
        letter-spacing: -1.2px;
    }
    .persona-content {
        grid-template-columns: 1.45fr 0.85fr;
        gap: 4px;
    }
    .persona-bubbles {
        gap: 10px;
    }
    .persona-bubble {
        min-height: 78px;
        padding: 12px 18px;
    }
    .persona-bubble h3 {
        margin-bottom: 5px;
        font-size: 16px;
        letter-spacing: -0.5px;
    }
    .persona-bubble p {
        font-size: 12px;
        line-height: 1.4;
        letter-spacing: -0.3px;
    }
    .persona-tire img {
        width: 135%;
        max-width: none;
        margin-left: -15px;
    }
    .persona-bottom {
        margin-top: 56px;
    }
    .persona-bottom h2 {
        font-size: 28px;
        letter-spacing: -1.2px;
    }
}
@media (max-width: 380px) {
    .persona-heading h2 {
        font-size: 28px;
    }
    .persona-content {
        grid-template-columns: 1.5fr 0.75fr;
    }
    .persona-bubble {
        min-height: 76px;
        padding: 10px 14px;
    }
    .persona-bubble p {
        font-size: 11px;
    }
    .persona-bottom h2 {
        font-size: 27px;
    }
}